7 League Studio specializes in research, strategy and UX design for next generation financial services.



We have over 15 years' experience conducting primary ethnographic research and quantitative studies to better understand customers' needs and untapped opportunities in the marketplace.


We specialize in design strategy that ensures the teams we work with deliver the right thing, both for users and for the business.


UX Design

We transform research findings and design strategy into world-class interaction and visual designs across technologies and touch points.

Thomson Reuters Eikon Design Strategy & UX Design

Thomson Reuters Eikon
Design Strategy & UX Design

Thomson Reuters Eikon

As a UX Strategist at Thomson Reuters, Jeanine Harriman led vision, product strategy and design of future concepts for Eikon, Thomson Reuters' flagship financial services platform.

Jeanine researched, wrote, and presented a 50-page white paper outlining go-to-market strategy and interaction design concepts for key elements of the Eikon platform to compete more effectively.  These concepts became foundational to Thomson Reuters’ executive vision and strategy, which has since proven extremely successful in the marketplace.

TD Ameritrade Mobile Research & Design Strategy

TD Ameritrade Mobile
Research & Design Strategy

TD Ameritrade

As Principal Strategist at TD Ameritrade, Jeanine led the development of TDA's next-generation mobile experience strategy.  

In collaboration with the Marketing team, Jeanine led a multi-track research effort to understand the competitive landscape for mobile trading and TDA's users' unique mobile needs.  

Jeanine used insights from a large-scale quantitative market research survey and extensive primary ethnographic research to develop a comprehensive design strategy for TDA's mobile touchpoints across devices.  

J.P. Morgan Asset Management Research, Strategy & UX Design

J.P. Morgan Asset Management
Research, Strategy & UX Design

J.P. Morgan asset Management

The Global Multi-asset Solutions team at J.P. Morgan manages multi-asset investment portfolios for a wide range of institutional investors, including 401(k) plans and defined benefit pension plans.  As Executive Director at J.P. Morgan Asset Management, Jeanine provided leadership across a portfolio of innovation projects to advance the strategic direction of the Global Multi-Asset Solutions business.

Some examples of projects Jeanine lead at J.P. Morgan include:

  • Design of a comprehensive digital platform to empower investors and their clients to collaboratively create and manage complex global multi-asset investment portfolios
  • Strategy, design and development of the Multi-asset Solutions team’s first client-facing software application
  • Design and execution of a multi-track primary research initiative in the U.S. and U.K. to validate the market h­ypothesis and proposition for an innovative multi-asset investment solution designed provide income for people in retirement
Research, Strategy & UX Design

Research, Strategy & UX Design


Jeanine led the Experience Strategy team at Liquidnet, a financial services firm best known for its ground-breaking electronic marketplace that allows institutional investors to trade large blocks of stock anonymously, outside of the traditional exchanges.

Over three years, Jeanine conducted in-depth industry and ethnographic research into potential new markets for Liquidnet, including the institutional investment research and equity capital management (ECM) spaces.

Based on research, Jeanine and her team developed innovative new product and services concepts for Liquidnet.  Jeanine toured the country with the CEO to recruit key clients to invest in the development of future concepts.

Research & Strategy

Research & Strategy


The Internet Corporation for Assigned Names and Numbers (ICANN) is a not-for-profit partnership of people from all over the world dedicated to keeping the Internet secure, stable and interoperable. It promotes competition and develops policy on domain names.

In partnership with Neo (a Lean UX and software development consultancy recently acquired by Pivotal), 7 League Studio led a high-profile design research and strategy engagement with ICANN Labs, an open innovation initiative to improve engagement across the ICANN community via digital touchpoints.  

Jeanine conducted in-depth interviews with ICANN stakeholders, participants and newcomers from across the globe, as well as extensive observational research at ICANN's 2013 International Meeting in Durban, South Africa.  

Jeanine developed an overall design strategy to improve community engagement, which informed the design of a series of digital experiments conducted in collaboration with the extended ICANN community to evaluate candidate design concepts with the greatest potential impact.

Interested in learning more?  Get in touch to view our complete portfolio!